The Great Electronic Swindle – The Bloody Beetroots

Melomaniacs! The day has finally come! Sir Bob Cornelius Rifo aka The Bloody Beetroots has presented us with The Great Electronic Swindle. It has been a few years since Rifo has released music under The Bloody Beetroots and it has been worth the wait! This genre bending, hard hitting mix of electronic and punk rock mix magnificently together, and I’ll warn you make sure you have the volume turned all the way before hitting play!

The album blasts off with My Name is Thunder, a collab song with rock band Jet. This song sets the tone for the entire album. Vintage in your face electro sound that The Bloody Beetroots are known for with the combined heaviness Jet can throw. This is a rager for sure! The next 3 tracks (Wolfpack, Nothing But Love and Pirates, Punks & Politicians) keep the momentum going strong but also displays how good Rifo is at making melodies inside some pretty hard hitting tracks.

Then he surprises with a beautiful song with the help on vocals from Greta Svabo Bech with Invisible. She has worked with Rifo before (Chronicles of a broken heart) and delivered amazing vocals creating a lot of emotion.

But don’t think The Beetroots are getting soft on us. All Black Everything is next and this is a filthy dubstep track. Get ready to rage out to this one!

The following tracks the classic sound that The Bloody Beetroots are known for but with vocals in these tracks they really help build each song and make them more powerful. Greta returns to help with the vocals on The Great Run, a heavier song but still beautifully written.

Kill or be Killed has some heavy retro synth sounds. This is a perfect song to get a dance floor movin hard. Saint Bass City Rockers speaks for itself. Don’t be laying down when this one is on.

Hollywood surf club is the track that stands out on its own on this album. Some major Daft Punk influence here. The album finishes hard with the last tracks The Day of the Locust, 10 000 Prophets, Drive and Crash.

All in all it is damn good to have new music by The Bloody Beetroots. This one will be on repeat for the foreseeable future. Bob Rifo managed to blend a lot of different genres together keeping his trademark sound present in each. That’s not an easy task. Enjoy friends!

The Great White Caron